By ‘Responsive Design & Mobile Friendly’ we mean Responsive. There are now more than 232 screens sizes on different devices. Instead of creating 232 different layouts for your website, we create one that detects the best layout to display. Since this layout is ‘responding’ to the screen size it is called ‘responsive design’.
If your website design is not responsive then many users will not be able to view and use your website. Over 53% of users in the UK now use a mobile device to access the internet. Without a responsive website you could be losing more than half of your potential customers and sales.
A number of website owners have a ‘mobile’ version but a mobile version will only work on a few of them whereas a responsive website will work on all of them.
Google recommends webmasters follow the industry best practice of using responsive web design.